Wednesday, September 26, 2018

More than one in four U.S. broadband households own a smart speaker with voice assistant

CONNECTIONS™ Summit at CES® sessions feature executives from, Comcast Xfinity, Lennar, MobileHelp, ROC-Connect, and more IoT leaders

Parks Associates today announced new research showing more than one-fourth, or 28%, of U.S. broadband households own a smart speaker with voice assistant. The international research firm will discuss the impact of voice technologies and other innovations on the smart home ecosystem at the 13th-annual CONNECTIONS™ Summit: IoT and the Smart Home on January 8 at CES® 2019 in Las Vegas, concluding with a networking reception, sponsored by Homematic IP.

CONNECTIONS™ Summit features multiple sessions examining mass-market business strategies, partnership opportunities, the impact of voice on the user experience, and advances in AI and data analytics. CONNECTIONS™ Summit sponsors include, Asurion, F-Secure, Homematic IP, Minim, ROC-Connect, and Trusource Labs.

Smart Speakers with Personal Assistant Ownership (2016-2018) | Parks Associates

“Many smart speaker owners already have smart home devices. For example, 38% of consumers who own a smart speaker with voice assistant also have a smart thermostat,” said Elizabeth Parks, Senior VP, Parks Associates. “Consumers are starting to explore the potential of voice to control their smart home products. Though previous research indicates that voice control of smart products is not a dominate use case, it is a steadily growing trend.”  

Session Titles:

  • Smart Home Platforms: Providing Value through Experiences
  • Special Session: Home Security and the Smart Home
  • Voice-First Experience: Innovation and Disruption
  • In-Home Tech Support: Creating Consumer Confidence
  • Special Session: Smart Home Channels: Race among Homebuilders 
  • Insurance and Consumer IoT Markets: New Business Models
  • Focus on the Experience: Interoperability & Integration
  • Independent Living: Serving Consumers at Home


Confirmed Speakers:

  • Rob Flippo, CEO, MobileHelp
  • Geoff Gross, Founder & CEO, Medical Guardian, Medical Guardian
  • Bernd Grohmann, EVP, eQ-3 AG
  • Yuval Harry, Head, Partnerships, Hippo
  • Jay Holley, Head, Partnerships, Uber Health
  • David Kaiserman, President, Lennar Ventures, Lennar
  • Charlie Kindel, SVP, Products & Services, Control4
  • Jennifer Mallett, CEO/President, Level Up Your Home
  • Lainie Muller, Director, Wellness,
  • Sujata Neidig, VP, Marketing, Thread Group; Senior MCU Marketing Manager, NXP
  • Marcus Scheiber, CEO & Co-Founder, ROC-Connect
  • David Wechsler, Senior Director, Channels and Partnerships, Comcast Xfinity
  • Raoul Wijgergangs, VP, GM, Z-Wave, Silicon Labs


CONNECTIONS™ Summit at CESis a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. The event includes six executive sessions, two special presentations, and a networking reception, sponsored by Homematic IP, on January 8, the opening day of CES.

For more information on Parks Associates research or events, visit, or contact, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Julia Homier at

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. In 2023, the executive event features one day of panel discussions on the state of the smart home, connected health, home security, and new home services, with trends and implications for connected consumers and opportunities for companies to build new revenues and develop innovative business models.

The 17th annual CONNECTIONS™ Summit will take place January 5 during CES, which runs January 5-8 in Las Vegas. Parks Associates hosts a day of sessions at the Venetian Hotel, Lando 4304, followed by a networking reception. Follow the event on Twitter at @CONN_Summit.

For information about CONNECTIONS™ Summit, contact or call 972-490-1113 or visit

Next: Eleven percent of U.S. broadband households plan to buy a smart speaker within the next 12 months
Previous: Nearly two-thirds of U.S. broadband households bought a CE product in 2017


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