Monday, September 21, 2020

Almost half of iPhone owners report owning connected health products

New consumer research highlights consumer demand for connected health and fitness solutions

New Parks Associates research finds 49% of iPhone-owning heads of US broadband households also own at least one connected health product, compared to 34% of owners of Android smartphones. Connected Health, Wearables, and Fitness reports that the most commonly adopted connected health product types are wearables such as smart watches, fitness trackers, or GPS sports watches; however, many consumers report high levels of demand for other connected health product types, including connected blood pressure cuffs, Wi-Fi weight scales, and connected thermometers.

“COVID-19 has had a dramatic impact on consumer markets, including health and fitness. Intentions to purchase connected health products are increasing, and consumers report high rates of participation in digital fitness classes,” said Kristen Hanich, Senior Analyst, Parks Associates. “These changes are likely due to inability to be in the gym, reduced appeal of exercising in gyms in general, greater awareness of health risks, and that the industry is introducing more appealing products with a greater range of choices.”

Parks Associates - adoption of connected health devices and smartphone OS

Research conducted by Parks Associates also highlights a growing market for subscription-based fitness services, particularly among younger consumers and smart watch owners. New services such as Apple’s Apple Fitness Plus have launched recently to serve this growing segment.

Connected Health, Wearables, and Fitness tracks the new opportunities for connected health products and services, including the impact of the pandemic on fitness routines, health concerns and attitudes, and purchase intentions in the connected health and wearables technology markets. The research shows the start of a demographic shift in the target consumer for PERS-type functionality. Self-reported panic button adoption is higher among younger consumers than among seniors.

“Roughly 20% of heads of US broadband households currently provide care for a loved one. These caregivers – and their loved ones – represent the traditional PERS market. However, there is a growing market for PERS outside of its traditional demographics,” Hanich said. “Our May 2020 survey found that the mean age of self-reported ‘panic button’ owners was 41 compared to an average age of 50 for non-owners. City dwellers, fitness enthusiasts, outdoor adventurers, and other consumers with security and health concerns represent a ripe market for device makers and service providers.”

For more information on Connected Health, Wearables, and Fitness, contact To schedule an interview with an analyst or to request specific research data, please contact Rosey Ulpino at, 972.996.0233.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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