Tuesday, September 18, 2018

7.7 million standalone and all-in-one networked/IP cameras will be sold in U.S. in 2018, with $889M in revenues

Smart Product Market Assessment finds networked/IP cameras provide peace of mind to consumers

Parks Associates today released Smart Product Market Assessment: Networked Cameras, which estimates 7.7 million standalone and all-in-one networked/IP cameras will be sold in the U.S. in 2018, with $889 million in revenues.  

“IP cameras are key security-related devices and provide peace of mind to consumers. As such, these devices are consistently among the most popular smart home devices,” said Dina Abdelrazik, Research Analyst, Parks Associates. “Currently 9% of U.S. broadband households own one, but advances in image recognition and ease of self-installation, combined with a strong user experience, are driving increased adoption, with retail channels (online and in-store) starting to dominate sales.”

Channel Purchase Locations - Networked Camera | Parks Associates

 

DIY cameras represent the majority of sales as these products are improving consumer experiences for installation, setup, and usage. Consumers still value recommendations and setup assistance, though—7 out of 10 consumers planning to buy a networked/IP camera would consider recommendations from an insurance or security company to be “important or very important.” New parents and pet owners in particular make for strong target markets.

“When consumers interact with their smart device more frequently, they are more likely to recommend it to family and friends,” Abdelrazik said. “AI and the integration of voice control will help drive further engagement with consumers, which will continue to drive positive consumer experiences. While consumer privacy concerns do exist with networked/IP cameras, we project double-digit growth for the IP camera market, as consumer familiarity rises, price points continue to drop, and millennials buy homes, acquire pets, and begin having families.”

The Market Assessment notes voice integration and the development of AI as it relates to image and sound recognition will drive the next generation of networked cameras. Over 80% of consumers who own or plan to buy a networked camera consider image or sound recognition abilities to identify safety and security events (like glass breaking or a person falling) to be appealing or very appealing.

Parks Associates released the Smart Product Market Assessment for Smart Thermostats earlier this year. The firm will produce multiple Smart Product Market Assessments throughout the year:

  • Smart Lighting Market
  • Smart Door Lock Market
  • Video Door Bell Market
  • Networked Camera Market
  • Smart Speaker and Personal Assistant Market
  • Smart Thermostat Market
     

More information about Parks Associates’ research is available at www.parksassociates.com. To schedule an interview with an analyst or to request specific data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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