Thursday, September 12, 2019

Weight loss and calorie tracking apps are most commonly used features on smart watches

Research firm analyzes adoption, use cases, and future business opportunities for wearables and other connected fitness and wellness devices 

New connected health research fromParks Associates finds health applications dominate smart watch use cases. Among the 11% of heads of US broadbandhouseholds that personally own and use smart watches, 76% use their device to track steps, 60% monitor their heart rate, and 53% track calories burned. 360 View: Connected Health At Home: Wellness and Fitness finds 41% of smart watch owners report their most commonly used app is to track calories and/or weight loss goals.

“The market for connected wellness and fitness devices and wearables is surging as people realize their health benefits,” said Kristen Hanich, Senior Analyst, Parks Associates. “Apple and Fitbit are leading the push to mass-market adoption for wrist-worn wearables, but emergence of new types of players in the connected fitness market – such as Peloton – shows the potential for new business models beyond hardware sales. We are starting to see connected fitness products paired with subscription services, classes, and other online and streaming content that lead to ongoing revenue.”

Parks Associates finds that 35% of US broadband households own at least one connected wellness or fitness device. Nearly 25% of US broadband households own a connected fitness tracker or smart watch. Currently only 9% of heads of US broadband households with a connected fitness device have participated in an online exercise class, but the firm notes that as roughly one-third of US broadband households are interested in new wellness and fitness service models, the number of offerings and consumer participation in new health service offerings will steadily increase over the next year.

360 View: Connected Health At Home: Wellness and Fitness quantifies the adoption and use of consumer wearables and other connected fitness devices and evaluates consumer usage patterns and desire for new features.

Additional research:

  • 21% of wellness/fitness device owners are already tracking & improving their health via employee wellness programs.
  • Led by fitness trackers and smart watches, adoption of connected health and wellness devices has reached over one-third of US broadband households.
  • Among heads of US broadband households, 30% personally use at least one connected fitness/wellness device.

For more information about Connected Health At Home: Wellness and Fitness, contact To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at 214-996-0214.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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