Tuesday, July 24, 2018

More than 40% of streaming media player owners use their device daily or almost daily to access online content

IoT research firm examines how consumers use streaming devices to access video content

Parks Associates announced new research today showing streaming media players are the most frequently used Internet-connected entertainment device, with 41% of owners using their players daily or almost daily. Only 34% of smart TV or smart PVR/DVR owners use these devices daily. The firm’s 360 Deep Dive: Streaming Device Use and Setup in the Connected Home shows that among consumers who say their streaming media player is their preferred device for accessing online content, they report spending 10.4 hours per week watching online video content on this device.

“The smart TV is the most commonly used Internet-connected entertainment device, and it is the device most commonly associated with pay-TV services, but when looking specifically at device owners, consumers are spending more time online with their streaming media players,” said Kristen Hanich, Research Analyst, Parks Associates. “Sixty percent of households that have at least one internet-connected entertainment device own multiple devices – their viewing habits often vary by device as well as by room, with some devices and rooms over-indexing in terms of content type watched.”

Daily/Almost Daily Usage of Device to Access Online Content

The new research by Parks Associates shows that owners of smart TVs spend 9.8 hours per week watching pay-TV content and streaming media player owners watch content from online services 10.4 hours per week.

Parks Associates will discuss the online video and OTT markets at the upcoming conference Future of Video: OTT, Pay TV, and Digital Media December 10-12 at the Marina del Rey Marriott in California. The conference’s advisory board includes executives from 605, Amazon, BAMTech, Charter, Combs Enterprises/Revolt Entertainment, Discovery, Ericsson Media Solutions, FOX, Google, Hulu, LG Electronics / LG Technology Center of America, Roku, TiVo, Viacom International, and WWE - World Wrestling Entertainment.

360 Deep Dive: Streaming Device Use and Setup in the Connected Home examines the connections among streaming devices in the home and how consumers use these devices to access content. Additional data from the research reveals:

  • While almost half of U.S. broadband households own a gaming console, only 37% of households actually connect that device to the internet.
  • 44% of U.S. broadband households connect a smart TV to the internet, while 53% of households own this product.
  • Over 34% of streaming media player owners now own an Amazon Fire TV, up from 28% in Q1 2017.
     

Additional Parks Associates research in this area includes:

For more information about Parks Associates’ research, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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