Monday, July 23, 2018

More than 50 million households interested in buying a sleep tech tracking product

Consumer study assesses consumer awareness and usage of sleep tracking technologies

New sleep research from Parks Associates reveals nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nearly 60 million consumers who report having at least one sleep problem. Sleep & IoT: Behaviors, Awareness, and Opportunities reveals 51% of U.S. broadband households are interested in buying a sleep tech device.

“Sleep tracking features of smart watches and fitness trackers are raising consumer awareness about lack of sleep—42% of consumers in U.S. broadband households are concerned their health will worsen due to poor sleep quality,” said Jennifer Kent, Director, Research Quality and Product Development, Parks Associates. “Still, once a consumer understands their sleep patterns, then the issue becomes, what to do about it? Most consumers have not brought up these concerns with their doctors, but many state they would be willing to see a doctor if sleep tech detected a problem with their sleep patterns.”

Willingnesss to Buy Sleep Tech Products | Parks Associates

Sleep & IoT: Behaviors, Awareness, and Opportunities report 58% of U.S. broadband households rated as valuable a sensor, device, or app that can detect and track potential sleep apnea/respiratory issues, potential restless leg syndrome, or potential insomnia issues. Among them, 85% said they would be likely to see a doctor based on this information.

This consumer study provides insights on U.S. sleep attitudes, routines, and environment and assesses consumer awareness and usage of sleep tracking technologies. It also evaluates interest in solutions that track and aid in improving sleep quality and provides recommendations on how to engage consumers and drive adoption of these products.

“The next phase of sleep tech will make greater strides in helping consumers actually improve sleep through integration with other products and more comprehensive data sources,” Kent said. “To achieve personalized, contextually relevant, and actionable sleep tech solutions, integration with connected products across the home may be necessary.”

Parks Associates will share consumer data on IoT sleep technologies and other connected health solutions at Connected Health Summit: Engaging Consumers, August 28-30 at the Manchester Grand Hyatt, San Diego, California. The conference features keynotesfrom, IBM Watson Health, Providence St. Joseph Health, Qualcomm Life, and Uber.

Additional data from the research reveals:

  • 85% of consumers are willing to buy at least some sleep product to help improve their sleep.
  • 69% of consumers are willing to pay an additional 20% price premium for a mattress with embedded sleep sensors.
  • 37% of consumers find a sleep solution that can automatically adjust room temperature for optimal sleep “highly valuable”. A similar percentage finds a solution that checks that doors are locked when all in the home are in bed “highly valuable.”
  • Smart home product owners are strong targets for sleep tech; twice as many smart home product owners rate sleep automation use cases “highly valuable” as do non-smart home product owners.

To schedule an interview with an analyst or to request specific data, contact Julia Homier at, 972-996-0214.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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