Monday, June 17, 2019

25% of UK consumers rate access to real-time energy use information as most valuable energy management tool

Consumer research provides insights on connected lifestyles and energy management in the UK 

Research from Parks Associates finds 25% of UK broadband households rate access to real-time energy use information as the most valuable energy management tool. According to IoT in the UK: Energy and the Smart Home, UK consumers show strong interest in real-time alerts and notifications for high energy consumption. Providers and manufacturers can tap into this opportunity with energy-related service and product bundles.

“Campaigns such as Gaz & Leccy promotions in Great Britain have helped boost consumer awareness of the benefits in real-time energy information, especially regarding cost control,” said Denise Ernst, VP, Parks Associates. “The next step is to make that information relevant and easily actionable for consumers. Analytics paired with real-time data can develop a model of what is normal in a household and provide alerts when energy consumption goes outside those parameters.”

Parks Associates Chart Most Valuable Energy Management

Parks Associates research shows saving money is the highest positive influencer for the purchase of smart home devices, and energy-related use cases often deliver the most direct cost savings through lower energy bills. IoT in the UK: Energy and the Smart Home provides insights on awareness, demand, and adoption for connected energy products in relation to the smart home.

Additional research includes:

  • 18% of consumers in the UK are very familiar with smart thermostats.
  • More than half of UK broadband households with a smart thermostat find third-party monitoring of smart thermostats very valuable.
  • The median household in the UK spends £50 per month for electricity.

Parks Associates will highlight the latest smart home and energy management solutions and business strategies at its upcoming CONNECTIONS™ Europe on 19-20 November at the Amsterdam Marriott Hotel, Amsterdam. More information at

For information on IoT in the UK: Energy and the Smart Home, contact To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at, 972-996-0214.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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