Tuesday, May 10, 2016

Parks Associates speaking at key IoT events this week: Internet of Things World, Future Connected Cars, and ATA

Analysts to Discuss New Research on Security in the Connected Home, Predictive Intelligent Systems, and the Digital Health Market

Parks Associates announced today that industry analysts will speak at key IoT events this week about innovation, privacy and security issues, and best market strategies. The events include the Internet of Things World, Future Connected Cars, and the American Telemedicine Association’s annual conference (ATA).

“We are looking forward to sharing our most recent research findings with the attendees at the Internet of Things World, ATA, and Future Connected Cars," said Stuart Sikes, President, Parks Associates. "The average U.S. broadband household now has more than eight connected entertainment devices. Growth in IoT has created a complex mix of safety and security concerns in entertainment and smart home services and devices, and our analysts will present the best business strategies to meet the needs of today's connected consumer."

Parks Associates research shows nearly 20% of U.S. broadband households own a smart home device (smart thermostats, networked cameras, smart video doorbells, smart door locks, smart lighting devices, or smart home central controllers). Over 40% of U.S. broadband households plan to buy a smart home device in 2016, and by 2025, 66% of U.S. broadband households will have a smart home product.

Parks Associates will participate in the following events this week:

Barbara Kraus, Director of Research, Parks Associates, will moderate the panel "Providing Security in the Home" at Internet of Things World, at the Santa Clara Convention Center in California, on Wednesday, May 11, at 4:50 p.m. This session will examine opportunities for consumers to monitor and maintain security remotely and how to integrate safety and security. Participants include Haomiao Huang, Founder & CTO, Kuna Systems; Andrew Lee, Business Development Manager, Airbnb; Markus Levy, President, EEMBC; and Chuck Buffum, Vice President, Business Development, Knurld.

Parks Associates’ residential home security data shows:

  • 9% of U.S. broadband households own an IP/networked security camera.
  • 44% of networked security camera owners access or control their devices from their smartphone, tablet, or computer almost daily.
  • 70% of U.S. security dealers currently install or plan to install some type of interactive smart home device or system within their residential offerings in 2016.

Jennifer Kent, Director, Research Quality & Product Development, Parks Associates, will be a panelist during the Fireside Chat at Future Connected Cars, co-located at Internet of Things World, 4:50 p.m. on May 11 in Santa Clara. The session will assess the business models for data collection and predictive intelligence systems. Joining Kent in the chat will be Nino Tarantino, CEO, Octo Telematics, and Kal Gyimesi, Automotive / Electronics Marketing Leader, IBM Analytics. Parks Associates’ connected car research shows:

  • 44% of car owners in U.S. broadband households have some kind of advanced connected car feature.
  • 61% of U.S. car owners prefer to bundle vehicle data consumption with smartphone data consumption.
  • 48% of U.S. car owners are concerned about unauthorized access or sharing of location data via connected car solutions and 45% are worried about the unauthorized sharing of vehicle performance or personal driving data.

Harry Wang, Senior Research Director, Parks Associates, will speak on the session “Emerging and Future Approaches” at ATA, in Minneapolis, Minnesota, on Tuesday, May 17, at 2:30 p.m. This session will examine market innovators and leaders in digital health and will include care delivery model innovations. Moderating the session will be Yulun Wang, CEO, InTouch Health. Parks Associates’ connected health research shows:

  • 33% of U.S. broadband households own a connected health device, and 10% of U.S. broadband households own a fitness tracking device.
  • Connected wearable devices will reach 50% adoption among broadband households in North America by 2018 and in Western Europe by 2019.

Parks Associates will discuss the firm’s IoT research at the 20th-annual CONNECTIONS™: The Premier Connected Home Conference, May 24-26, in San Francisco, where analysts and leading industry executives will examine successful use cases and emerging business models to engage consumers and grow revenues in the converging connected entertainment, IoT, and smart home industries. Visit www.connectionsus.com for more information.

To schedule an interview with an analyst or request specific research, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.


Next: Parks Associates Senior Research Director to Address Impact of IoT Investments on Telecom Strategies at TIA 2016
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