Monday, April 20, 2020

79% of consumers are concerned about data security or privacy issues

Parks Associates and F-Secure present step-by-step strategies to deliver peace of mind to connected consumers 

International research firm Parks Associates will address growing consumer and industry concerns about data security and privacy in the home in an upcoming webinar “Solving the Five Security Threats: Complete Consumer Protection,” cohosted with F-Secure, a leading provider of cybersecurity solutions. Parks Associates finds 79% of US broadband households are concerned about data security or privacy issues.

The webinar, hosted Tuesday, April 21, 1 p.m. CT, will address new strategies for data protection by service providers, including a specific focus on the five key areas of risks for consumers:

“The rising need for seamless and more holistic digital protection creates a business opportunity for many ecosystem players in the connected home security space,” said Brad Russell, Director, Research, Parks Associates. “Service providers can deploy a variety of business models for security solutions, from value-added services that shore up the value of a broadband subscription to segmentation strategies leveraging freemium models with premium service tiers that generate additional revenue.”

“One of the golden opportunities for service providers within the smart home ecosystem is this concept of providing ‘secured,’ seamless connectivity, everywhere,” said Brian Murray, Regional Head of Consumer Security for North America, F-Secure. “This is where choosing the right security and privacy partner can make a difference. For F-Secure, it isn’t just about securing consumers’ own devices and home networks. It’s about the trust consumers place in companies and the responsibilities companies have to consumers for protecting their entire digital life.”

Speakers will address consumer concerns driving demand for internet security and privacy solutions and criteria for service providers in selecting an internet security and privacy partner.


  • Christine Bejerasco, Vice President, Tactical Defense Unit, F-Secure
  • Tom Gaffney, Principal Consultant, Business Development, F-Secure
  • Brad Russell, Research Director, Connected Home, Parks Associates


To register for the webcast, visit To request data or an interview, please contact Rosey Ulpino at, 972.996.0233.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

Next: Webinar “Value-Added Services for the SMB Segment” examines SMB needs in COVID-19 work environment
Previous: Problems with computing and entertainment devices have declined over 50% since 2014


    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2022 Parks Associates. All Rights Reserved.