Wednesday, April 04, 2018

Parks Associates hosts IoT Summit at HardwareCon featuring consumer hardware trends and insights on the Internet of Things

Summit highlights market shifts, product management lifecycle, and growth in consumer product markets

Parks Associates today announced the speakers for the IoT Summit: Transformation of Consumer Products: Connectivity & IoT at HardwareCon, April 19, 2018, at the San Jose Convention Center. The research firm will host five sessions throughout the event to address the changing dynamics for the hardware industry, specifically examining hardware as a service.

According to Parks Associates research, through 2020, more than 442 million connected devices will be sold in the U.S. When product companies incorporate IoT connectivity into their products, they create new opportunities for customer engagement with their solutions that can strengthen brands, reinforce consumer loyalty, and build recurring revenue through hardware-as-a-service value propositions.

“Advancements in voice and artificial intelligence (AI) are driving consumer interest, reducing friction, and creating a more seamless user experience,” said Brad Russell, Research Director, Connected Home, Parks Associates. “We are excited to share trends and insight into the consumer hardware market to startups and VCs at HardwareCon.”

Transformation of Consumer Products: Connectivity & IoT will address the opportunities and challenges in this dynamic industry and examine the changing landscape for product development, trends and challenges associated with new innovations, and the impact of these changes on the IoT market. Speakers for the interactive panel sessions include:  

  • Quintin Anderson, COO, Granite River Labs; Thread Group
  • Rob Conant, CEO, Cirrent
  • David Foote, VP Business Development, DSPG
  • Scott Ford, CEO, Pepper IoT
  • David Friedman, CEO, Ayla Networks
  • Jeff Guymon, Chief Business Development Officer, Trusource Labs
  • Mike Miller, VP Account Management, OnProcess Technologies
  • Todd Mozer, CEO, Sensory
  • Frank Ploumen, Head of Premises Product Management, Calix
  • Peter Radsliff, VP, Marketing, Prodea
  • Amit Rele, Connected Home Product Line Management, NETGEAR
  • Bill Scheffler, VP, Sales and Business Development, Z-Wave, Sigma
  • David Shoop, Director Product Innovation, TiVo
  • Zach Supalla, CEO & Founder, Particle
  • Ganesh Swaminathan, Director, Product Management, Qualcomm Technologies, Inc.
  • Tim Westman, Smart Home Group, Director, Intel Corporation

"IoT is entering a new phase. Today's IoT products are able to be a lot more than just smart by applying increased data with the AI/deep learning aspects to the latest ‘smart’ technology,” said Greg Fisher, CEO of Hardware Massive. “Connected products are creating value and disrupting markets. We're thrilled to have Parks Associates join us at HardwareCon to share their unique insights on the latest trends and give our audience crucial information about how they can position themselves in the upcoming surge of IoT products."

Research from Parks Associates shows:

  • 44% of U.S. broadband households have two or more connected video entertainment devices.
  • By 2020, more than 12 million U.S. households will have a smart water leak detector, more than 40 million will have a smart thermostat, nearly 50 million will have a smart light bulb, and nearly 14 million will have a smart home controller.

For more information about attending or participating at HardwareCon, visit

For information about Parks Associates’ events, visit To speak with an analyst or to request data, contact Julia Homier at, 972-996-0214.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

About Hardware Massive

Hardware Massive is the leading global community platform for hardware innovators, thought leaders and the hardware ecosystem.

Through our Elevate! Virtual Accelerator Programs we empower startups to succeed by providing executive level mentorship and connections to valuable resources. We bring the community together for education, networking and deal-making through local chapter events and our annual franchise conference, HardwareCon.

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