Tuesday, April 02, 2019

Consumer familiarity with video doorbells has increased by 57% over the past year

Smart Home Tracker analyzes competitive smart home landscape

New research from Parks Associates finds consumer familiarity with video doorbells has increased by 57% over the past year. The firm’s Smart Home Tracker reveals video doorbells now have the fourth highest adoption rate among smart home products in the US market, with very high growth potential in 2019.

“One-quarter of broadband households report intention to purchase a smart video doorbell in the next 12 months,” said Patrice Samuels, Senior Analyst, Parks Associates. “Leading brands, including Ring, SimpliSafe, and Netatmo, all released new products in this category at the end of 2018. Several firms also announced new video doorbells at CES 2019, leading to a very competitive market. Parks Associates forecasts close to four million unit sales in 2019, up to more than five million by 2023.”

Video Doorbell Forecast - Parks Associates

The Smart Home Tracker notes Kasa, Ezviz, Tuya, and Maximus were among the firms announcing new smart doorbells at CES 2019. As more products become available, manufacturers will look to differentiate their offerings through unique, innovative features or by targeting new consumer segments. For example, the Ring designed its Door Cam model to target MDU residents, which will expand its market in the US and Europe.

“Many smart doorbells are bought standalone, but almost all of these products are part of a smart product ecosystem, where the manufacturer also offers smart cameras, thermostats, or other sensors,” Samuels said. “The current popularity of smart doorbells helps raise the adoption prospects for a host of smart home devices.”

Smart Home Tracker provides the market intelligence for companies to navigate and succeed in this competitive landscape. It give an analysis of key industry trends, market shifts, and player announcements, as well as a competitive analysis on leading products in all key product categories:

  • Smart Door Locks
  • Smart Thermostats
  • Smart Garage Door Openers
  • Smart Doorbells with Camera
  • Smart Light bulbs
  • Smart Cameras
  • Smart In-Wall Switch
  • Smart Plug/Adapter Module
  • Outdoor Light Fixture w/ Camera
  • Smart Water leak/Humidity Detectors
  • Smart Water Shut-Off Valves
  • Smart Smoke + CO Detectors
  • Smart Sprinkler Systems

For information about the Smart Home Tracker, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Elizabeth Parks at eparks@parksassociates.com, 972-996-0202.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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