Monday, March 07, 2016

Parks Associates Analyst to Discuss Digital Content and Virtual Reality at Cablefax Multiscreen Summit

Parks Associates today announced Glenn Hower, Research Analyst, will address the evolving virtual reality market at the Cablefax Multiscreen Summit this week in New York City.

“Virtual reality is still in its earliest days, though there are clear signs that VR is about to move from concept to market reality,” Hower said. “The big change for 2016 is the emergence of multiple players making VR headsets. The Oculus Rift is currently the most recognized brand, but HTC, Samsung, and Sony have all expanded the market with their own models, which could help move this market beyond gaming and into new use cases such as virtual field trips, training, and recreation of historical events.”

Hower will participate in the session “Virtual Reality Show: How VR-Enabled Content Will Change the Content Game” on Tuesday, March 8, at 1:25 p.m. at the Yale Club in New York City. The session examines how VR content and technology could disrupt the video content and distribution industry. Other panelists include Craig Barry, EVP, Production & Chief Content Officer, Turner Sports; Debra Sharon Davis, President & CEO, Davis Communications Group, Inc.; and Dekker Dreyer, CCO, Clever Fox.

“Content production will be significantly different for VR than for traditional films or TV programs,” Hower said. “Since viewers will not have a common central focus, directors and writers will have to design content that can be experienced in a very different way than current movies and TV programs.”

Hower is the digital media analyst in Parks Associates’ research team, including entertainment services, OTT, and cloud media. He is an expert in content strategies, including licensing and release windows, and his personal research focuses on content production and sourcing, new media, and emerging video services.

Parks Associates is supporting the Cablefax Multiscreen Summit and will host the 20th-annual CONNECTIONS™: The Premier Connected Home Conference, May 24-26, in San Francisco. For more information, visit To request a meeting with Glenn Hower or specific research data, contact Holly Sprague at or 720-987-6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

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