Wednesday, February 10, 2016

40% of U.K. smart home shoppers are likely to adopt new devices as part of a security or control system

Jason Paris to present new research at Integrated Systems Europe

New consumer research from Parks Associates shows that in the next 12 months, over 40% of U.K. broadband households likely to adopt new connected devices, including smart door locks, sensors, and security cameras, will purchase these products as part of a home security or control system that can be monitored or controlled by a smartphone, tablet, or computer. The firm’s Connected Consumer in Europe project also found that ownership of home control systems is 10% of broadband households in France and Spain, 8% in Germany, and 11% in the U.K.

The international market research firm is supporting Integrated Systems Europe, 9-12 February in Amsterdam,and will present insights into the growth of the home systems markets in Europe and worldwide during the session “Competing with Mass-Market Smart Home Systems”in the Residential Theatre on 12 February. Jason Paris, Director, Business Development, Parks Associates, will address new competition for the custom installer channel, new opportunities for smart home controls to integrate with other home systems, and new opportunities to help grow the home systems market.

Adoption of Home Control Systems

“Consumer intention to purchase devices and integrate them into home systems continues to be a growing trend across Western Europe,” Paris said. “Mass-market smart home products and services are now available through numerous channels, including security dealers, telecoms, and retail stores, and both mass-market and custom-installed systems are seeing substantial growth as the combined marketing efforts of all channels are improving awareness.”

With over 1,000 exhibitors and 60,000 attendees expected at the four-day 2016 show, ISE will provide a comprehensive showcase of cutting-edge AV technology for professionals working in the commercial and residential installation and integration marketplace.

For more information about Connected Consumer in Europe, visit To schedule an analyst interview or to request specific data, contact Holly Sprague at, 720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

Next: 23% of broadband consumers in France are familiar with the capabilities of smart home products and services
Previous: Whitepaper: Consumers embracing connected devices as companies look to expand the IoT in 2016


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