Wednesday, February 03, 2016

Over 90% of smart thermostat, door lock, and sprinkler system owners use cloud-supported services with their devices

New industry report examines cloud platforms for the Internet of Things

Parks Associates today announced a new industry report, Cloud Platforms for the Internet of Things, revealing 19% of U.S. broadband households currently own at least one Internet-connected smart home device. These devices, including smart thermostats, sprinkler systems, door locks, and security cameras, offer remote control, monitoring, or notifications via a smartphone, tablet, or computer. Upwards of 90% of device owners use mobile apps to access cloud-supported services associated with their devices.

“IoT cloud platforms offer device makers and companies the opportunity to greatly expand the value of a product or service, and consumers are responding,” said Brad Russell, Research Analyst, Parks Associates. “Cloud-based services also create unique new service partnerships, such as the automated guest-entry system in the RemoteLock from smart door lock maker LockState. This solution will be integrated into Airbnb’s new Host Assist program to extend the value of that part of the sharing economy.”

The report provides a case study of smart door lock maker LockState, presents business cases and market opportunities, and explores the decision points and business strategies involved in selecting a cloud platform provider for connected products, with implications for both device makers and cloud providers.

“The innovations on display at CES® last month confirm 2016 will be the year the cloud matures into the default storage option in the IoT,” Russell said. “IoT platform providers Zonoff and Ayla Networks announced an open cloud-to-cloud partnership that simplifies the process of adding connected products to smart home systems. Samsung showcased its Family Hub at CES, which included a smart fridge that displays its contents and can show users via smartphone which items are running low. A device maker’s decision to build, buy, or partner for cloud services is a complicated one, but they are increasingly feeling the pressure to move into cloud services or risk losing market share.”

Cloud Platforms for the Internet of Things also examines cloud-based real-time data analytics and the associated value-added services, as well as API management and e-commerce. Data highlights include:

  • 67% of U.S. broadband households connect at least one smart TV, Blu-ray player, gaming console, DVR/PVR, or streaming media device to the Internet.
  • 33% of U.S. broadband households own at least one digital healthcare device, with 6% of households owning three or more devices.
  • 45% of car owners in U.S. broadband households that own a smartphone use the smartphone directly to access maps and navigation while driving.


Cloud Platforms for the Internet of Things is available for purchase at To schedule an interview with Brad Russell or to request specific research data, contact Holly Sprague at, 720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

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