Tuesday, January 29, 2019

71% of U.S. broadband households own a connected entertainment device

Whitepaper addresses strategies for service providers to deliver a superior smart home experience

Parks Associates today released a new whitepaper, Changing Dynamics of the Smart Home: Opportunities for Service Providers, which reveals that 71% of U.S. broadband households own a connected entertainment device. The whitepaper, sponsored by Calix, examines strategies for service providers to deliver a successful smart home experience that incorporates support, security, privacy protection, and a variety of personalized value propositions.

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“The average U.S. broadband household owns more than ten IoT devices, crossing entertainment, smart home, and health use cases,” said Denise Ernst, Vice President, Parks Associates. “These trends, combined with innovations in cloud technologies and service provision, create real opportunities for service providers to enter the smart home space with offerings that provide flexible support options and protections for a household’s data and privacy.”

The whitepaper details consumers’ concerns with data privacy and security, as well as their needs and demands for support services. Additional research from Changing Dynamics of the Smart Home: Opportunities for Service Providers:

  • 26% of U.S. broadband households own at least one device from a list of common smart home devices.
  • Among consumers who own either a connected entertainment or smart home device, more than 60% have more than one.
  • Approximately one-third of connected entertainment device owners and one-half of smart home device owners who set up their devices themselves experience problems.


“In today’s connected lifestyle, consumers value flexibility in their choices,” Ernst said. “A service provider’s ability to address consumers’ problems in the method they prefer is a distinct advantage, particularly in today’s IoT environment.”

To download this whitepaper, visit https://www.parksassociates.com/whitepapers/calix-wp2019.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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