Monday, January 25, 2016

OTT subscriptions exceeded 60% of U.S. broadband households in 2015

Webcast from Parks Associates and Lynx Technology to examine Top 10 Connected Entertainment Trends for 2016

Parks Associates, ahead of the upcoming webcast “Top 10 Trends – The Outlook for the Connected Home 2016,” reports that over 60% of U.S. broadband households have at least one OTT video service subscription. The research firm will host this webcast, sponsored by Lynx Technology (, on January 26, 11 a.m. CT, to discuss this and other trends in the connected home and entertainment ecosystems.

“The growth of OTT subscription services is amazing. Several notable OTT services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options to meet all tastes, interests, and languages,” said Brett Sappington, Director of Research, Parks Associates. “Netflix, Amazon, and Hulu will continue to dominate this space in the United States, but the new entrants stand to make huge gains. Consumers are experimenting with different services. The market is very fluid right now, but in 2016, we will better understand the number of subscriptions consumers will be willing to maintain long term.”

In this complimentary webcast, Parks Associates will discuss its latest consumer research on OTT usage and adoption of connected devices and services. Executives from Parks Associates and Lynx Technology will analyze the impact of recent announcements at CES, such as new virtual reality devices, monetization models, and the consolidation of the user interface for multiple devices and services.

Webcast presenters include the following:

  • John Driver, CEO, Lynx Technology
  • Glenn Hower, Research Analyst, Parks Associates
  • Brett Sappington, Director of Research, Parks Associates

“Content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond,” said Glenn Hower, Research Analyst, Parks Associates. “Data analytics is one opportunity, but the challenge is turning data into a monetizable form. In the Webcast, we will examine different methods available to companies to leverage content and subscribers to build new revenues.”

“We are pleased to sponsor this informative webcast because the connected home continues to rapidly evolve and it’s exciting to see where changing technologies and consumer consumption habits are taking the industry,” said John Driver, CEO of Lynx Technology. “Working closely with Parks Associates is one way we monitor the latest technologies and changing consumer expectations when it comes to enjoying their digital content.”

Other January 26 webcast topics include 4K and HDR technologies, standards and the explosion of connected devices in the smart home, and the importance of security solutions to protect consumers’ data and privacy. To register for the webcast, including access to the presentation PDF available for download after the live event, go to To schedule an interview with an analyst or to request specific data, contact Holly Sprague at, 720.987.6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

About Lynx Technology

Lynx Technology is the most advanced and trusted digital media solution provider in the industry. We provide media connectivity software for Consumer Electronics companies, Service Providers and Content Providers who provide digital video, photo and music products or services to consumers. Our industry leading Twonky technology allows consumers to quickly and securely discover their media libraries stored in the home, control them from any mobile device, and enjoy them on any screen or speaker. Partnering with Lynx Technology helps our customers differentiate their products, seize the growing consumer demand for the connected home, and reduce customer attrition by adding compelling value to products and services. Lynx Technology has been deployed in tens of millions of consumer electronics devices worldwide for over a decade, and supports all media types, platforms, and major industry standards.  In addition, our world-class Professional Services team can quickly and cost-efficiently integrate our solution into our customers’ solutions, and provide unparalleled technical support worldwide.

Lynx Technology is based in San Diego, California and has offices in Berlin, Germany; and Tampere, Finland. We serve customers across North America, Europe and Asia. Lynx Technology is the DBA name of San Diego-based J.M. Driver, LLC. To learn more, please visit

Next: Consumers Spend Over $6 per Month on Netflix, Hulu Plus, and Other Subscription OTT Video
Previous: Parks Associates Announces Top 10 Subscription OTT Video Services in the U.S. Market


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