Thursday, January 21, 2021

Parks Associates announces 2021 events focused on the connected consumer, home automation and security, energy management, connected health and independent living, and digital content and video services

Research firm celebrates its 25th year hosting CONNECTIONS™: The Premier Connected Home Conference 

Following its 15th annual CONNECTIONS™ Summit at CES, international research firm Parks Associates today announced its 2021 schedule of executive conferences focused on the connected consumer, with topics including home automation and security, energy management, connected health and independent living, and digital media and video services. The research firm will feature more than 40 virtual sessions throughout 2021, sharing the latest consumer data and insights and bringing together industry leaders to network and share the most important trends in technology impacting consumers and SMBs.

“Parks Associates is dedicated to sharing insights and market developments in our research areas. By hosting sessions throughout the year, as part of an online community, we are able to provide extended visibility for our sponsors to a dedicated audience of executives,” said Elizabeth Parks, President, Parks Associates. “We will also feature data from our quarterly consumer research of 10,000 US broadband households throughout the year, and while we are disappointed we can’t yet meet in person, we are excited about the plans we have for 2021.”

The research firm is accepting speaker submissions for all events. These interactive sessions cater to senior-level executives, with a focus on insight into new technologies, business models, and the impact of shifts in consumer habits and attitudes across all industry verticals impacting consumers, US households, and SMBs.

Smart Energy Summit: Engaging the Consumer
The 12th annual executive event delivers consumer and industry research and strategic insight focusing on the emerging in-home energy management technology market as well as new markets for smart energy solutions.

When: February 23-24, April 28, August 4, and October 7

Session Topics:

  • Impact of COVID-19: Consumer Behavior and Energy Management
  • Home Services: Rethinking Utility Revenue Models
  • Energy Management Platforms: Accelerating Growth
  • DERMS: Solar, Storage and Microgrids
  • MDUs: Leveraging Proptech for Smart Energy Management
  • Next Stages of the EV Evolution
  • Partnerships and Tech Advancements
  • Shifting Customer Behavior: Energy Efficiency and Demand Response  

CONNECTIONS™: The Premier Connected Home Conference and Showcase
In its 25th year, CONNECTIONS™ is the only connected home event to focus on the use cases and emerging business models that will successfully engage consumers and grow revenues in the converging IoT industries, including smart home, home automation, security, and connected device ecosystems.

When: March 24, May 12, May 25-26, July 14, August 18, September 22, and November 9-10

Session Topics:

  • Smart Products - Serving the SMB Market
  • Supporting Remote Workers with a Smarter Home
  • State of the Smart Home
  • Pro-Installers and Home Technologies
  • Home Services Opportunities
  • Sensor Innovation and AI
  • MDUs: Scaling Up
  • State of Home Security Market
  • Home Networking and Wi-Fi
  • Smart Home: Battle of the Platforms
  • Privacy and Security
  • Europe and the Smart Home
  • Insurance and Smart Home

Connected Health Summit: Independent Living and Wellness

The eighth annual Connected Health Summit features Parks Associates’ in-depth consumer research as well as industry perspectives on the impact of connected devices, mobile health services, health reforms, and independent living and the increasing adoption of telehealth solutions.

When: January 27, April 14, June 30, August 31, September 1, and December 1

Session Topics:

  • New Connected Health Use Cases: Impact of COVID-19
  • Leveraging the Smart Home for a Healthy Home
  • Seniors and Caretakers: Serving A Massive Population at Home
  • Personalization in Connected Health: Impact of AI
  • Virtual Health and Remote Monitoring   Connected Health Business Models
  • Independent Living: Opportunity for Smart Home Platforms
  • Tech Giants: Driving Healthcare Innovation
  • Connecting the Dots: Interoperability and Health Data

Future of Video: OTT, Pay TV, and Digital Media

In its fourth year, Future of Video features new consumer research and insights on the changing video and digital media markets, with a particular look at OTT service business models and consumption and the ongoing impact of new entrants and increased competition.

When: March 31, May 5, June 9, July 28, October 6, and December 14-15

Session Topics:

  • Evolution of vMVPDs: Finding Success
  • Beyond the Theater: New Windowing Strategies
  • Retention and Churn in OTT
  • Data and Decision Making in Video Services
  • Impact of Connected Devices on the Video Experience
  • Impact of 5G on Consumer Entertainment
  • Shift to Hybrid Business Models
  • The Age of Video Aggregation
  • Capturing the Consumer: Video Engagement Strategies
  • OTT Bundling Partnerships

The full schedule can be found online, and registration is open for all events. To submit to speak, go to For information on sponsoring or attending, contact

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

Next: Parks Associates to host 26th annual CONNECTIONS™: The Premier Connected Home Conference and 13th annual Smart Energy Summit: Engaging Consumers in Texas
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