Wednesday, January 20, 2016

Whitepaper: Consumers embracing connected devices as companies look to expand the IoT in 2016

Over 40% of U.S. broadband households plan to buy a smart home device in the 12 months from mid-2015 to mid-2016

Parks Associates released a new whitepaper today, Top 2016 Trends for the Consumer IoT, which examines the impact of the Internet of Things on both consumers and companies in all affected ecosystems. It notes 2015 ended with strong ownership numbers. Over two-thirds of U.S. broadband households connect at least one smart TV, Blu-ray player, gaming console, DVR/PVR, and/or streaming media device to the Internet. Nearly 20% of U.S. broadband households own a smart home device, and adoption will increase substantially in 2016, as over 40% plan to buy a smart home device in the 12 months from mid-2015 to mid-2016.

“CES® 2016 confirmed we are standing on the threshold of a technology explosion unlike anything we have seen before. We are a few short years from hosting several dozens of connected devices in the home and on our bodies,” said Stuart Sikes, President, Parks Associates. “Lumo debuted smart pants, called the Lumo Run, and Fossil is looking to blend technology and fashion with the Q54 Pilot high-fashion smart watch. Manufacturers are not waiting for consumer demand – every product maker is racing to avoid commoditization, and connectivity offers differentiation in two important ways: one is by engaging the consumer through the technology wow factor, and the other is by improving cost structure.”

Key Areas of Connected Consumer Ecosystem | Parks Associates

“Companies are thinking deeply about how consumers interact with their products and designing ways to improve and simplify the experience,” said Brett Sappington, Director, Research, Parks Associates. “Popular products such as the Amazon Echo pushed voice control more mainstream in 2015, and at CES®, many manufacturers displayed additional methods such as gesture control, face recognition, and advanced haptics. Virtual reality (VR) products are defining new video entertainment experiences and could impact other aspects of our lives, such as fitness, education, or even how we take vacations.”

“Nearly two-thirds of current car owners will look for some kind of connectivity built into their next car purchase,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “Within the connected car, connectivity will eventually disrupt the entire ownership model, to the point that Millennials will have a very different relationship with their vehicles than their predecessors.”

This whitepaper addresses key areas of the connected consumer ecosystem:

  1. Connected Car 
  2. Connected CE  
  3. Content Licensing and Distribution 
  4. Digital Health 
  5. Energy Management 
  6. Mobile Apps 
  7. OTT Video Services 
  8. Smart Home Devices and Services 
  9. Tech Support
  10. Video Technologies

To download this whitepaper, visit To schedule an analyst interview or to request specific data, contact Holly Sprague at, 720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

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