Tuesday, January 10, 2017

71% of U.S. broadband households have Wi-Fi or Apple AirPort access

IoT research firm announces new deliverables on connected entertainment and sharing economy apps

New research from Parks Associates finds that 71% of U.S. broadband households have Wi-Fi or Apple AirPort access and these Wi-Fi households average over 30% more computing devices than non-Wi-Fi households. 360 View: Entertainment Services in U.S. Broadband Households also notes that Wi-Fi homes average approximately 45% more connectable CE devices.

“Wi-Fi is by far the most common way that U.S. broadband households access the Internet in the home, and the convenience of this access technology encourages households to acquire more connected products,” said Brett Sappington, Senior Research Director, Parks Associates. “One-half of broadband households use a 3G/4G mobile data as a primary source of Internet access within their home, underscoring the importance of wireless access as a key part of their broadband experience.”

Average Number of Device Types Owned by Network Access

360 View: Entertainment Services in U.S. Broadband Households also reveals:

  • Over 50% of U.S. broadband households with Internet speed under 1 Gbps would upgrade to gigabit-speed services if offered, and 34% are very likely to upgrade.
  • 7% of U.S. broadband households have only one device connected directly to the broadband modem using Ethernet.
  • Wi-Fi households own an average of 5.7 computing devices and 8.1 connectable CE devices.

360 View:Entertainment Services in U.S. Broadband Households analyzes trends in broadband and pay-TV adoption and the impact of over-the-top (OTT) services, cord-cutting, and cord-shaving on pay-TV services. The research also quantifies the growing ecosystem of connected entertainment devices in U.S. broadband households and their impact on broadband and video consumption.

Additional Parks Associates research includes:

360 View: Digital Media & Connected Consumers analyzes trends in video consumption by platform (TV, computer, smartphone, and tablet), source (broadcast, discs, online video, etc.), and content expenditure. It segments consumers based on their consumption habits and identifies how these habits have been changing over the last four years and how the relative size of each segment is changing. The research also explores OTT service subscriptions as well as current online gaming and music consumption figures.

Disruptions from Sharing Economy Apps examines the top-five industry sectors that currently are being “Uberized,” including ride hailing, hotel booking, garage sales, doctor visits, and handyman services. It analyzes these apps’ success factors and the extent of their disruptions within their respective markets. The report concludes with predictions of the next five big consumer needs disrupted by sharing economy apps.

Mobile Broadband NUMBERS™ 2016 includes an Excel workbook with more than 100 topline graphs detailing smartphone and tablet owners worldwide by country, plus mobile subscriptions with breakdowns for 2G, 3G, and 4G LTE and 5G subscriptions. This product also includes growth of mobile subscriptions through 2021 and market share of key operators per country. NUMBERS™ tables include quick-access hyperlinked indices, which enables product managers as well as strategy and financial planners the ability to merge their own forecasts or compare their forecasts for any given category and across multiple countries and regions.

For more information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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