Thursday, January 07, 2021

Parks Associates Celebrates 35th Year and Announces Promotion of Key Personnel

International research firm promotes Dr. Jennifer Kent, Jason Paris, and Mindi Sue Sternblitz-Rubenstein to executive positions

Parks Associates today announced the promotion of three key personnel to further solidify its position as the leading provider of knowledge and data for the technology industry in smart home, IoT, connected entertainment, and home services sectors. Dr. Jennifer Kent has been promoted to Vice President, Research; Jason Paris has been promoted to Vice President, Business Development; and Mindi Sue Sternblitz-Rubenstein is now Vice President of Marketing.

These promotions reflect the continued growth of the international research firm, which celebrates its 35th year in business in 2021 and its 25th year to host its executive conference CONNECTIONS™: The Premier Connected Home Conference, virtual in 2020 and 2021. “Jennifer, Jason, and Mindi Sue are instrumental to Parks Associates’ success, each contributing over a decade to the business with their expertise and dedication to unmatched client service,” said Elizabeth Parks, President, Parks Associates. “It is a pleasure to announce these promotions. Each has truly demonstrated leadership skills, ability to adapt, and superior attention to excellence in all they do.”

Dr. Jennifer Kent has been promoted to Vice President, Research, Parks Associates. In her new role, Jennifer manages and develops the strategic plan for Parks Associates’ annual syndicated roadmap and events. Jennifer also leads and advises on all custom research projects across Parks Associates’ connected consumer verticals and guides questionnaire development for the firm’s extensive consumer analytics survey program.

Jason Paris has been promoted to Vice President, Business Development, Parks Associates. Jason is responsible for expanding the company’s business across vertical markets as well as building and maintaining Parks Associates’ client relationships. Jason also is charged with ensuring our clients have top-level client experiences.

Mindi Sue Sternblitz-Rubenstein is now Vice President of Marketing, Parks Associates. In this role, Mindi Sue oversees the marketing for Parks Associates’ research, custom marketing services, and multiple executive conferences. Mindi Sue manages the planning and production of Parks Associates’ executive conferences and delivers a quality experience for the more than 3,000 executives who attend the firm’s events each year.

In 2021, Parks Associates will host the following virtual events:

In addition, Parks Associates announces Paul Erickson as Sr. Analyst, Parks Associates. Paul will contribute to the entertainment research portfolio, specifically focused on consumer electronics and video distribution in the home. Paul was previously a market analyst for NPD DisplaySearch, IHS Markit, and Omdia, with extensive experience researching the connected home.

To request data or an interview, contact Rosey Ulpino at, 972.996.0233.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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