Tuesday, June 30, 2009

Personalization and Unique Value of Smartphones to Push Global Sales to 310 Million Units in 2013

RedOrbitDALLAS, June 30 /PRNewswire/ -- The consumer appetite for smartphones is skyrocketing and will push annual sales worldwide from 131 million units in 2008 to over 300 million by 2013, according to international market research firm Parks Associates.

"Consumers have a personal connection to their phones," said Harry Wang, Director, Health and Mobile Product Research, Parks Associates. "Apps like T-Mobile's Sherpa will learn from its user's preferences in order to make personalized, location-based recommendations on restaurants and shops. The latest iPhone release is making a strong case for mobile video, and with a little help from the Apple App Store, users can turn their phone into a lightsaber."

From the article, "Personalization and Unique Value of Smartphones to Push Global Sales to 310 Million Units in 2013 ".

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