Thursday, April 17, 2014

Pearl Group Tests OTA Broadcasts of Interactive Content and Ads

The group, known as Pearl (an early adopter of mobile DTV transmissions in the U.S.), is looking to pursue new opportunities in digital media for local stations and is now targeting Internet-connected televisions, also known as "smart TVs." According to the Consumer Electronics Association, smart TVs represent one of the fastest growing categories in the industry.

In its "Global Digital Living Forecast Workbook" from March 2014, Parks Associates estimates that the number of "Smart TV" households in the U.S. will reach 42 million this year, representing 36% of all TV households. Approximately one-third of those sets will be automatic content recognition (ACR) capable. By 2018, a majority, 56%, of Smart TV sets will be ACR-enabled.

From the article, "Pearl Group Tests OTA Broadcasts of Interactive Content and Ads" by Michael Grotticelli. 

Next: Interest in OTT Heats Up
Previous: NAB 2014: Addressing the 4K Content Gap

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