Tuesday, March 27, 2012

Over one-half of Apple iPhone 4S users satisfied with Siri and 37% want Siri-style voice command for TV

New Consumer Survey Examines Apple iPhone 4S Users and Satisfaction with Device Features

Over 50% of U.S. users of Apple iPhone 4S are “very satisfied” with the Siri voice-command feature, according to new consumer research from the international research firm Parks Associates. The survey, featured in Apple iPhone Siri Users, finds an additional 21% are “satisfied,” leaving a small number of dissatisfied users. Thirty-seven percent of iPhone 4S owners also want to have a similar voice-command interface for their TV set, and roughly 20% would not.

“Siri is clearly a hit among the initial iPhone user base,” said John Barrett, Director, Consumer Analytics, Parks Associates. “Consumers like Siri because it's convenient, easy to use, and helpful for remembering important information (e.g., birthdays) and its hands-free capability makes it easy to send texts, emails, and phone calls. However, I would have expected more owners to want Siri for their TV set. These are the folks that rushed out to get the new iPhone 4S.”

Apple could soon be launching a TV set with a Siri voice interface. The popularity and usability of the company's natural-language user interface could determine the extent of Apple’s impact on the TV market.

Parks Associates press release - Apple users, Siri satisfaction

“People are expressing some reservations about Siri that could impact its popularity on other platforms,” Barrett said. “Some said Siri didn’t work well against background noise. Others said it had trouble understanding commands. These problems could be amplified in a noisy living room, where the main TV would be located.”

“Multiscreen is the next battleground for content delivery,” said Harry Wang, Director, Mobile Research, Parks Associates. “Siri could represent a business model breakthrough for Apple in driving content consumption on its iOS Platform to multiple screens in the home.”

1Q 2012 Market Focus – Apple iPhone Siri Users surveyed iPhone 4S owners on their use and opinions of the Siri voice-command feature. Apple iPhone Siri Users is part of Parks Associates’ Mobile and Portable research service, which analyzes developments in the market for mobile phones, tablets, and related services.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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