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Tuesday, May 17, 2011
Smartphone Users To Quadruple Over Next Five Years
Parks Associates Reports Global Smartphone Unit Sales Will Exceed 800 Million in 2015
International research firm Parks Associates forecasts over 2 billion people worldwide will own at least one smartphone in 2015, with unit sales growing over 175% from 2010.
Hardware and software innovations, such as dual-facing camera-supported video chat and app-enabled content consumption, will continue to drive this market through the down economy. The firm's latest report Smartphone: King of Convergence (Second Edition) says smartphone shipments jumped 70% in 2010, with approximately 500 million users.
“Smartphones represent a new lifestyle,” said Harry Wang, Director, Mobile Research, Parks Associates. “Consumer desire for that lifestyle has accelerated the traditional mobile phone replacement cycle and will drive near-term hypergrowth of the smartphone market.”
The most successful manufacturers, including HTC, Samsung, and Apple, were also the most innovative. Companies slow to innovate, including Nokia and RIM, have suffered declining market share. According to the report, RIM’s smartphone market share declined from 19.8% in 2009 to 16.5% in 2010, while Apple’s share of the smartphone market grew from 13.9% to 15.8% in the same period.
The market for non-device revenues is changing as well due to innovative new applications being developed and sold throughout the value chain. “The old mobile ecosystem is broken, and the new order has yet to be established,” said Jennifer Kent, Research Analyst, Parks Associates. “Carriers must become the leaders or risk ceding revenue streams to emerging competitors in the mobile broadband content and application market. However, the fragmentation of the application market may drive enough developers to Wholesale Applications Community (WAC), a carrier-initiated, cross-platform mobile app distribution effort, to keep carriers in the game.”
CONNECTIONS™, hosted by Parks Associates on June 28-30 in Santa Clara, will feature multiple sessions analyzing the markets for smartphones and mobile apps, services, and devices. The research firm is also hosting the pre-show workshop "Mobile Technology in the Home: Monetizing Connectivity and Content" on June 28.
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.
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