Thursday, December 01, 2011

Connected home services provide growth opportunities for CE, retailers, and broadband providers

Parks Associates and Radialpoint to discuss new strategies to increase ARPU and broadband subscribers

Parks Associates and Radialpoint will host the webcast "Tapping into the Connected Home Opportunity" to discuss market implications and strategic recommendations for retailers, service providers, and CE manufacturers in developing and deploying services critical to maintaining customer satisfaction.

The complimentary event, Tuesday, December 6, 1 p.m. CT / 2 p.m. ET, includes assessments of the technical challenges as consumers continue to add Internet-connected CE and digital platforms in the home. New U.S. research from Parks Associates finds providers that offer customer support services such as tech support, home monitoring, backup services, and antivirus protection can increase their percentage of highly satisfied broadband customers by almost 20% over the national average.

Parks Associates also reports one-fourth of U.S. broadband households intend to purchase an Internet-connectable CE device in 2011. Nearly 30% of U.S. consumers would purchase a CE product from a specific manufacturer if it included ongoing support services. To remain competitive, companies must have flexible yet cost-effective strategies to bring these new devices into their service footprint.

“Competition for customers continues to intensify as a variety of services, from tech support to home management, are in play alongside video and broadband," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "Businesses in the connected home space must shift their thinking about customer services. The presence of holistic service offerings can solidify a company's reputation while bringing in new customers. During this webcast, we will discuss the key strategies for companies to expand their business model through support services in order to increase revenue and expand their core business."

This webcast also explores the requirements for a technology platform that is cost-effective but can still evolve to meet changing consumer and business needs.

Webcast speakers include Scherf and Jordan Socran, Senior Director, Global Sales & Business Development, Radialpoint. To attend, register at

About Radialpoint
Radialpoint helps large consumer technology brands realize their share of the growing revenue potential of the Connected Home. Our Connected Home Services solutions generate revenue and deepen customer relationships by simplifying technology and solving end-user frustrations. We bring a platform-based SaaS solution to market that combines our customers’ assets and 3rd party services with our strategic and operational expertise to deliver end-to-end, monetized consumer technology services. Some of the world’s most successful service providers, OEM’s and retailers are powered by Radialpoint generating nearly $1B in revenues to date, and growing. Radialpoint is headquartered in Montreal, Canada with offices in the United States and Europe. For more information, visit and follow us on Twitter @Radialpoint.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

Next: 72% of U.S. consumers interested in tech support services prefer a comprehensive option and assistance
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