Wednesday, May 25, 2011

PlumChoice and Parks Associates to Present New SMB Tech Support Market Research

Industry Webcast Will Examine Opportunities in $9 Billion Market

The U.S. market for small- and medium-sized technical support services will grow to nearly $9 billion by 2015, according to new research from Parks Associates.

Kurt Scherf, VP, Principal Analyst, Parks Associates, and Josh Clifford, VP & General Manager, Business Services at PlumChoice, will address changes in the market and examine unique SMB technology needs and the associated revenue opportunities, support environments, and go-to-market strategies for companies interested in launching support services for SMBs during the complimentary webcast "The Market Opportunity for SMB Tech Support" on June 2, 2011, at 2:00 PM EDT/1:00 PM CDT.

Parks Associates’ research finds that a significant percentage of U.S. SMBs are likely to look to managed service providers (MSPs) and other vendors, such as broadband service providers and retailers, to provide a full range of support features. SMB IT managers who are interested in using professional technical support for general computer troubleshooting are highly interested in assistance for hardware and software training, server monitoring and maintenance, peripheral troubleshooting, and network and Internet problem-solving.

U.S. SMBs willing to pay for tech support

"When seeking technical support, SMBs are much more likely to seek a national MSP partner that can provide a range of services beyond one-off computer repair," Scherf said. "The unique IT environment of an SMB – including servers, workstations, mobile devices, and data hosting and recovery requirements – requires technical support to be delivered in a proactive and comprehensive manner.”

“We are pleased to partner with Parks Associates in this webcast to share exciting research and insight that identifies the growing trends for SMB managed services and our experience serving the needs of national partner brands looking to capitalize on this revenue opportunity,” Clifford said.

PlumChoice will also share the company's expertise on the tech support market as a participating company and Silver Sponsor at Parks Associates’ upcoming executive business event, CONNECTIONS™, June 28-30 in Santa Clara, CA. Wynn Grubbs, Vice President, Business Development, PlumChoice, will address the evolution of tech support services and new service offerings and marketing strategies as a panelist at the "Technical Support as a Value-added Service" session.

Go to to register for the webcast "The Market Opportunity for SMB Tech Support." Visit for information on CONNECTIONS™.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

About PlumChoice
PlumChoice is setting a new standard of customer care with its Service 2.0 approach that has reinvented the way technology care is provided to connected homes and small businesses. As the largest independent technology care provider in the industry, PlumChoice pioneered the remote technical services business in 2001, providing 24x7 online repair and assistance for digital devices through local industry-certified agents. With the addition of its patented SAFElink™ service relationship platform, PlumChoice now offers a fully integrated and highly secure solution for service providers and other business partners, working under their brand names to provide them with new sources of revenue and cost reduction. PlumChoice's services can be delivered remotely or on-site as a one-time incident, bundled with products/services, or subscriber-based solution. Covered devices include PCs and Macintosh® computers, laptops, netbooks and mobile phones, TVs and home theater systems, routers and servers, networks, security systems, consumer electronics, software, peripherals, iPhones® and other devices. For more information, visit, call 1-866-811-3321 or email

Next: U.S. Revenues for Consumer, SMB Technical Support Services to Approach $30 Billion by 2015
Previous: U.S. SMBs three times more likely than average consumers to purchase professional technical support for tablets, smartphones, PCs


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