Thursday, February 27, 2014

Parks Associates: TV apps gaining popularity, with 61% of tablet owners, 55% of smartphone owners using TV-related apps monthly

New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a month. The research firm will address the growing influence of the app ecosystem at the 18th-annualCONNECTIONS™: The Premier Connected Home Conference, May 13-15, 2014, in San Francisco, with keynotes from ARRIS, AT&T, iControl Networks, and Lowe’s.

“TV app usage is altering the use cases for multiple connected devices; currently 57% of connected game console owners are using the device to watch TV shows,” said Stuart Sikes, President, Parks Associates. “We are also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things. In-app solutions will be a large focus of our 2014 CONNECTIONS™ Conference, where our analysts and industry leaders will address the changes surrounding the connected home and implications for consumers and businesses.”

Additional TV apps research from Parks Associates shows:

  • Over 70% of TV-app users are satisfied with the TV show or network apps they use.
  • The number of global TV app users on smartphones will reach 1.29 billion by 2018.
  • Over 23% of U.S. smartphone owners 18-34 have used a TV app on their smartphone to schedule a DVR recording. Over 22% have used an app that transforms their smartphone into a remote control for their TV or set-top box.

From the article, "Parks Associates: TV apps gaining popularity, with 61% of tablet owners, 55% of smartphone owners using TV-related apps monthly."

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