Monday, January 05, 2015

Parks Associates: 'Huge' Market for Cloud-based Storage Services

A new report from market research company Parks Associates showed that there is a "huge addressable market" for cloud-based storage services in 2015.

The report, titled "Converging Clouds: The Next Step for the Personal Cloud," revealed 62 percent of U.S. broadband households never back up their data to an online storage service, despite options that are available from companies such as Acronis, Backblaze and Carbonite (CARB).

Also, Parks Associates found that consumer consumption of digital content is on the rise, which could drive the demand for cloud-based storage services.

"Integrating cloud storage into current services makes them easier to use," Parks Associates Research Analyst Glenn Hower told MSPmentor. "There is potential for device makers and [managed] service providers (MSPs) to implement vertical solutions and added services, including cloud storage, that may lead to stickiness."

From the article "Parks Associates: 'Huge' Market for Cloud-based Storage Services" by Dan Kobialka.

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