OTT Video Use Increasing Among Young Consumers

by Kaitlin Hawkins | Apr. 23, 2014

In a new digital media research report, Parks Associates finds that pay-TV penetration remains fairly steady at around 85% of U.S. broadband households but over-the-top (OTT) video use is increasing on multiple devices, particularly with younger viewers. The report, Trends in Content Licensing, was released following the 2014 NAB Show and the Aereo, Inc. case before the Supreme Court.

Forty percent of Millenials consider online video to be their most important source for video content, so it comes as no surprise that this same group is fueling the growth of OTT video services. As this market continues to grow and viewing resources diversify over time, the content licensing process will become more complex. Not to mention, the outcome of the ABC v. Aereo may set a new precedent for rebroadcasting without compensation.

The report includes perspectives for all players in the licensing ecosystem, including content creators, studios and production companies, networks and motion picture distributors, consumer video providers, and intermediary players and new entrants. Information for the report is drawn from several sources, including Parks Associates' quarterly consumer surveys of 2,500 to 10,000 U.S. broadband households.

For more information on this research found in this report, click here or contact Parks Associates via email.

Next: Licensing content research - new data, Aereo/Netflix analyst insight
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