Only 36% of U.S. broadband consumers are aware of wellness programs offered by their employer

by Parks Associates | Aug. 16, 2016

New research by Parks Associates reveals that only 36% of U.S. consumers living in broadband households know that their employer offers a sponsored wellness program. Among them, more than half choose not to use these programs. Parks Associates will address the digital health market at the third-annual Connected Health Summit: Engaging Consumers, August 30 – September 1 in San Diego. The event focuses on remote health monitoring and care management for accountable care; consumer-centric wellness and fitness solutions; independent living technologies and services; and innovative virtual/convenience care models.

Parks Associates would like to thank the following sponsors for their support in organizing this year’s event:


New Fields Technologies (NFT) is a technology and services provider with the goal of re-imagining and re-defining how information technology is applied to healthcare and health insurance, with specific focus on transforming the consumer experience for Health Insurance Exchanges (HIX) and the broader healthcare ecosystem. NFT has been instrumental in award-winning work for clients that have been recognized by the CIO 100 and MIT Sloan CIO Leadership awards.

NFT has developed multiple transformational platforms including the only comprehensive Digital HIX platform for State Based Exchanges in USA, and a platform that applies IoT, Web and Mobile to reliably track and treat biomedical waste. NFT is also actively developing a digital, integrated customer interface to transform how people interact with the entire healthcare ecosystem.


PokitDok is a cloud-based API platform that powers healthcare interoperability to improve the business of health. Third party developers such as payers, health systems, and digital health companies who license the PokitDok platform can easily create new apps to streamline healthcare transactions, creating better experiences and bending the cost curve down. PokitDok's APIs offer real time eligibility/claims, scheduling across multiple EMRs, computing/payment tools, identity management, and current cash and reimbursement-based prices for healthcare treatments.


The ZigBee Alliance offers the open, global wireless standards that enable everyday objects to work together and help you control your world. ZigBee standards are the leading standards for monitoring and control used in consumer, commercial, and industrial markets around the world. The Alliance is an open, non-profit ecosystem of more than 400 organizations developing and promoting standards defining the Internet of Things for use in homes and businesses.


Z-Wave technology is an open internationally recognized ITU standard (G.9959). It is the leading wireless home control technology in the market today, with over 1200 certified interoperable products worldwide. Represented by the Z-Wave Alliance, and supported by more than 300 companies around the world, Alliance members lead the home controls market, providing leading edge products and systems that deliver increased comfort, convenience, energy conservation, safety and security and aging in place. The Z-Wave standard is a key enabler of smart living solutions for deployment in all channels from service providers to etail and retail, security companies, builders and installers, as well as small business and commercial and hospitality. With over 35 million end devices in homes, Z-Wave is a key enabler of the Internet of Things.


For more information on how to get involved in Connected Health Summit: Engaging Consumers, contact sales@parksassociates.com or call 972-490-1113. To register, click here.



Next: Consumers should play an active role in their personal health: Insights from AliveCor
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