Friday, February 27, 2009

Online video only growing because it's free

TechradarHave you ever paid for online video? If so, you're in the minority, according to a new survey by international research firm Parks Associates. It found that while 31 per cent of broadband households in Western Europe have downloaded a movie or TV show for free in the last six months, only 8 per cent have paid for an Internet download.

"While you always expect free to outpace for-pay offerings, the real problem emerges for content and solution providers when analysing consumers' preferred means of watching video," said John Barrett, director, research, Parks Associates.

From the article, "Online video only growing because it's free" by Mark Harris

Next: Why pay-per-play could be the future of YouTube


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