One-third of broadband households in Western Europe plan to purchase a smart home device in the next 12 months

by Parks Associates | Mar. 14, 2016

Consumer intention to purchase devices and integrate them into home systems continues to be a growing trend across Western Europe. Mass-market smart home products and services are now available through numerous channels, including security dealers, telecoms, and retail stores, and both mass-market and custom-installed systems are seeing substantial growth as the combined marketing efforts of all channels are improving awareness.

According to research conducted by Parks Associates for its annual European consumer research survey, Connected Consumer in Europe:

  • 37% of Spanish broadband households plan to purchase a smart home device in the next 12 months.
  • 45% of broadband households in Western Europe own a smart TV.
  • Pay-TV adoption is 50% in Spain, 87% in Germany, 74% in the U.K., and 75% in France.


The infographic below displays additional European smart home research discovered through the study's results.

Contact us today for more information on Parks Associates' annual European research study.

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Next: Will Consumer Privacy Concerns Inhibit Growth of the Smart Home?
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