Monday, November 11, 2013

Parks Associates to Present Mobile Health Research at the Open Mobile Summit

Parks Associates Director, Health & Mobile Product Research, moderating panel at Open Mobile Summit

Harry Wang, Director, Health & Mobile Product Research, Parks Associates, is moderating the session "mHealth: Pushing the Needle Forward in Transforming Health Care” at the Open Mobile Summit on Tuesday, November 12, 5:00-5:40 P.M., at the Parc 55 Wyndham Hotel in San Francisco.

According to Parks Associates research, 24% of U.S. broadband households own at least one digital health or fitness device, and nearly 20% of U.S. smartphone and tablet owners use an app to track or manage their fitness activities.

"On average, 23% of U.S. broadband households would be comfortable receiving healthcare services via telephone, email, or webcam," Wang said. "A strong and growing consumer segment is comfortable and highly interested in mobile health solutions, and there are multiple business models for mobile carriers looking to enter this market space, provided they are able to balance consumer demand with industry requirements in their solutions."

Open Mobile Summit including Appcelerate connects the most influential and the most innovative in converging mobile, Internet, media, electronics and commerce. At Appcelerate CEOs of the most successful app publishers on the planet share the secrets to their success building, marketing and monetizing apps. Google Ventures, eBay, Sprint, Samsung, AT&T, ESPN and more shared their knowledge and strategy in 2012, and the event will bring on board the crème de la crème of mobile leaders in 2013.

What: "mHealth: Pushing the Needle Forward in Transforming Health Care"

Mobile health has the capacity to provide healthcare at the right time and place, fundamentally transforming the way we manage our health, saving time, improving communication, and presenting opportunities to impact how healthcare is delivered.

MODERATOR: Harry Wang, Director, Health & Mobile Product Research, Parks Associates

PRESENTERS: Rick Valencia, VP and GM, Qualcomm Life

Halle Tecco, Co-Founder and CEO, Rock Health

Ron Gutman, CEO, Health Tap

When: November 12, 5:00-5:40 P.M.

Where: Open Mobile Summit

Parc 55 Wyndham Hotel

55 Cyril Magnin St

San Francisco, CA 94102

Press Registration/Information: Contact Zsofi Kulcsar to request a press pass or register here.

Interview: To request an analyst interview or additional information, contact Holly Sprague at, 720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

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