Monday, June 08, 2015

New Vindicia and Ooyala Study with Parks Associates Finds OTT Marketplace Remains Rife with Opportunity for Innovative Entrants

2015 is proving to be a blockbuster year for over-the-top (OTT) video services, with more than 65 players either offering video services today or announcing plans to do so in the coming months, according to a new study conducted by Parks Associates called The OTT Playbook, Part II: Keys to Building Momentum. The report was co-sponsored by Vindicia, a leader in enterprise-class subscription and recurring billing, and Ooyala, a leading innovator in video publishing.

In addition to active OTT video services from the likes of Netflix, Hulu Plus, HBO, and Amazon Prime, a number of leading players across major markets have stated their intentions to introduce OTT services, including SingTel, Sony, Warner Bros., Overstock.com, and Samsung.

Today, approximately 1.6 billion people worldwide actively watch online video on a variety of connected devices, representing just over 20 percent of the planet’s population, according to the report. An estimated 900 million access TV programming and movies online today. And that number will swell to over 1.3 billion video viewers by 2019, states the report.

From the press release "New Vindicia and Ooyala Study with Parks Associates Finds OTT Marketplace Remains Rife with Opportunity for Innovative Entrants."

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