Wednesday, February 06, 2013

New Parks Associates Consumer Energy Data shows 40-55% of U.S. broadband households interested in IP-connected home controls and security solutions

Parks Associates, host of Smart Energy Summit: Engaging the Consumer, today announced new research showing consumer interest in connected home controls and security devices is strong, with 56% of U.S. broadband households willing to buy door/window sensors, 53% for door locks, 49% for outdoor cameras, and 44% for lighting controls.

The international research firm will preview its upcoming Smart Energy Summit in the webcast "Business Models for Energy Services" on Thursday, February 7. The fourth-annual Smart Energy Summit, February 25-27 in San Antonio, features interactive sessions including "Integrating Energy Management Solutions into Home Controls Platforms," with speakers from AlertMe, ecobee, Hitachi, and iControl Networks. The companies will explore the role of energy solutions in the connected home ecosystem.

"There is a generational difference in adoption of home services, with Parks Associates research showing younger adults are more likely to have home controls, while older adults are more likely to have home security," said Stuart Sikes, President, Parks Associates. "The appeal of home control features, especially among young consumers, stems from connectivity in the equipment and highlights the potential of using IP-enabled features to re-cast and sell energy systems to the next generation. We will explore these strategies at our Smart Energy Summit later this month."

Speakers in the "Integrating Energy Management Solutions into Home Controls Platforms" session:

David Bercovich, VP, North America, AlertMe Stuart Lombard, President & CEO, ecobee Letha McLaren, VP, Product Management, iControl Networks Paul Pishal, VP, Business Development, M2M, Hitachi Communication Technologies Americas

The sluggish economy has contributed to declining adoption of home-system services, with only 15% of U.S. households willing to adopt a subscription package with a monthly fee. Speakers at Smart Energy Summit will analyze new strategies that leverage IP-enabled equipment in the home.

From the article, "New Parks Associates Consumer Energy Data shows 40-55% of U.S. broadband households interested in IP-connected home controls and security solutions".

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