Monday, April 13, 2015

NAB: OTT Pros Assess Transformed Landscape

Semantics aside, the session was a substantive tour through a range of issues affecting (apologies) OTT players.

Alan Breznick, leader of the cable and video practice leader at Light Reading, and Brett Sappington, director of research for Parks Associates, began the 90-minute session with short presentations bursting with interesting data. One of Sappington's findings from studying between 80 and 90 direct-to-consumer video services (a tally that does not include TV Everywhere app content) is that households with children spend 90% more than those without kids on video content.

At the core of the conversation was the looming question of market saturation, given the recent stream of announcements about new OTT offerings. The consensus on stage was that while SVOD players (especially Netflix, Amazon and Hulu) have identified changes in consumer appetite, they are not in every sense direct competitors of linear networks.

From the article "NAB: OTT Pros Assess Transformed Landscape" by Dade Hayes.

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