Thursday, March 19, 2015

More streaming, SiriusXM may mean the demise of car radios

The large markets will eventually belong to Sirius and Pandora, as well as other digital players with strong urban sales teams.

Pandora, for instance, currently accounts for just 2 percent of listenership in the car. But its number of active users doubled in 2014 to 9 million.

Sixty percent of all radio consumption is in the car, according to Parks Associates.

And that makes it prime real estate for all audio entertainment companies — especially those looking for growth outside the home.

From the article "More streaming, SiriusXM may mean the demise of car radios' by Richard Morgan.

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