Thursday, September 09, 2010

Mobile Application Growth Will Feed Advertising Revenue, Profit

Meanwhile, as smartphone users become more dependent on applications, they will be more willing to put up with mobile advertisements, creating an opportunity for marketing companies and applications developers, Parks Associates said in a separate report today.

About half of consumers between 18 and 54 years old say they don't mind or are indifferent to mobile ads, while those older than 54 or slightly less receptive, Parks Associates said.

As a result, North American mobile applications, which will generate $2 billion in revenue this year, will throw off $4 billion in profit by 2014, while inner-application mobile advertising revenue will hit $860 million that year, according to Parks.

From the article, "Mobile Application Growth Will Feed Advertising Revenue, Profit" by Danny King

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