Wednesday, November 05, 2014

Microsoft Band: New MSFT Fitness Tracker Takes on FitBit

According to a recent Parks Associates report, Fitbit controls 40% of the U.S. fitness tracker market, while Samsung’s Gear Fit and pedometer-equipped smartwatches combine to snag just 14%. The Nike Fuel Band had 8% of the market, and Sony scored so low it was lumped in the “Others” category.

What makes this data even more disheartening for a new product like the Microsoft Band is that Fitbit managed this level of dominance despite the fact that its flagship fitness tracker (the Fitbit Force) was recalled early in the year due to safety concerns.

From the article "Microsoft Band: New MSFT Fitness Tracker Takes on FitBit" by Brad Moon.

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