Monday, October 25, 2010

MEDIA ALERT: Parks Associates Addresses “Managing Household Energy” and “Getting Consumers to Care about Home Controls” at the Broadband World Forum

Parks Associates CEO to participate and moderate two sessions on Tuesday October 26th and Wednesday October 27th

Tricia Parks, CEO, Parks Associates is participating on the panel, "Managing Household Energy" on Tuesday, October 26th from 3:30 PM. Tricia Parks is also hosting a breakfast briefing, "Getting Consumers to Care about Home Controls" on Wednesday, October 27 at 8:00 AM.

Broadband World Forum Europe focuses on convergence, interoperability, and the transformation of carrier networks and is hosted in Paris, France Oct 26-28, 2010. Tricia Parks’ energy presentation will focus on actions consumers in the U.S. are taking to manage their energy usage as well as on their attitudes towards emerging services to help that effort and the entities offering those services. During the breakfast briefing, she will be highlighting new applications driving home controls systems.

Research from Parks Associates reveals:

  • Three applications will drive adoption of control systems over the next five years: energy management, entertainment systems and content control, and remote home self-monitoring. Low consumer awareness and a shortage of affordable installation services currently hinder widespread adoption of home controls. Players should focus their value proposition on specific, easily understood applications in order to build consumer awareness and lay the foundation for future expansion.
  • 80% of U.S. broadband households are interested in learning about ways to cut energy expenditures, but utilities and their partners will be challenged in designing solutions to meet consumers’ varying needs and budgets.

What: “Managing Household Energy” Panel Session on Tuesday, Oct 26th at 3:30 PM on Level D in Room Darwin 6

“Getting Consumers to Care About Home Controls” Breakfast Briefing Wednesday, October 27th at 8:00 AM on Level D in Room Darwin 6

Where: CNIT La Defense
2 place de La Defense, Paris, France 92053

Interview: To request an interview or additional information, contact Holly Sprague at or +1.720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

Next: Residential energy management market entering rapid growth phase, creating billions in revenue by 2015
Previous: Consumers Willing to Pay for Energy Monitoring Services if Guaranteed 10% Savings, Earliest Adopters are Smartphone Users and Security System Owners


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