Monday, June 01, 2015

Market Research Reports, Inc. (www.marketresearchreports.com): Segmentation: VOD and OTT Usage, New Report Launched

Market Research Reports, Inc. has announced the addition of "Segmentation: VOD & OTT Usage" research report to their website http://www.MarketResearchReports.com

Segmentation: VOD & OTT Usage analyzes the competitive tension between pay-TV video on-demand services vs. over-the-top services. It presents Parks Associates' Video Viewing Segmentation methodology and then analyzes the balance of VOD vs. OTT use and expenditure within each segment. It investigates the demand to access on-demand content on alternative platforms such as computers, tablets, and smartphones.

The average consumer watches 3.4 hours of OTT video per week and 1.7 hours of pay-TV VOD per week.

From the press release "Market Research Reports, Inc. (www.marketresearchreports.com): Segmentation: VOD and OTT Usage, New Report Launched."

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