Friday, February 20, 2015

LinkedIn’s new profile-driven ad network is a balancing act between users and marketers

But Parks Associates director research Barbara Kraus said LinkedIn users won’t be surprised by this use of their information.

“People see LinkedIn as a business resource,” she told me via email, “making B2B ads a natural fit.”

“Since people are promoting themselves [and each other],” she said, “promotions of business-related products or services seem less obtrusive.”

“If they want people to notice them [because of their LinkedIn profiles or published content],” Kraus added, “they likely will not be surprised when advertisers notice them as well.”

From the article "LinkedIn’s new profile-driven ad network is a balancing act between users and marketers" by Barry Levine.

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