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Wednesday, October 01, 2014

Less than 15% of U.S. broadband households are familiar with 4K

Currently, less than 15% of U.S. broadband households are familiar with 4K.

In order for 4K technology to grow out of its infancy stage, TV makers and the industry overall must make the case for the technology. Convincing consumers to spend more money on CE requires a clear explanation of the benefits, and content must be available for use.

Parks Associates recently released new research on 4K and Ultra HD technology in a complimentary industry whitepaper, “4K: A New Era in Video Content.” The whitepaper outlines the past, present, and future of 4K technology and forecasts its adoption and popularity over the next few years.

Topics include:

  • Potential impact of 4K on TV replacement cycle
  • Current barriers to 4K adoption and strategies to boost consumer awareness and interest
  • Historical patterns of TV innovations and adoption
  • Content use cases for 4K video: live content, TV, films
  • Purchase intentions for flat-panel TV capabilities

Download your complimentary copy today: http://www.parksassociates.com/whitepapers/4k

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