Monday, February 03, 2014

Is the prosumer knocking on your door?

The stats say yes, but that’s, admittedly, with a little interpretation. If we look at two specific areas: home energy management and clean energy acceptance, it seems that the prosumer is, indeed, on the rise. Why those two areas? Because they take the most management by the consumer to either adjust efficiency efforts in the home or coordinate to a political/social belief like use of solar or wind (which may also require an eye on tech at home as well).

According to the latest Parks Associates research, around 50% of U.S. broadband households own a programmable thermostat and 11% have a thermostat that can connect to the Internet. Additional data from their fourth quarter 2013 survey survey shows that about 20% of that group also own an electric or natural gas vehicle and/or own smart lighting or door lock equipment.

From the article, "Is the prosumer knocking on your door?" by Kathleen Wolf Davis.

Next: What does the Google acquisition of Nest mean for DR?

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