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Thursday, January 19, 2012
Inview Believes Tier-2 Connected TV Market is On Its Way
Inview Technology used a demonstration on a low-cost AMTC connected television at CES to demonstrate how its Connected TV platform can be used on virtually any device, thanks to a low processing and memory footprint. The company is targeting the Tier-2 Connected TV market, covering sets and set-top boxes, and CE products featuring its platform will start appearing in the UK, France, Germany, Spain and Poland in the first half of this year. The platform is based around a full EPG and a selection of stand-alone apps, plus recommendation and search functions.
Inview built its business on providing EPGs for the UK free-to-air market and is used by 24 brands and a total of 94 products today. The company claims CE manufacturers can add the connected software platform without increasing its bill of materials, and the software is provided royalty free. Inview is also responsible for aggregating the content and this is where it will make its money, courtesy of revenue shares with video apps providers and possibly, in future, advertising around the User Interface. It wants to provide a mix of free and paid content.
In the CES demonstration in Las Vegas last week, the company showed a full programme guide with typical features but one nice touch is the ‘Schedule View’, which shows recommendations but more importantly, lists the recommendations against time in the same way that you expect to see linear programmes listed according to time. So in this view, you might be given three recommended linear TV viewing options for Wednesday 1400-1500, but also recommendations from the on-demand content as well. Inview provides its own recommendation engine, which draws upon viewing habits and any explicit information viewers want to provide about themselves.
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