Wednesday, April 24, 2013
In-App Advertising Revenues to Reach $2 Billion in U.S. in 2013
Parks Associates today announced adRise, NAGRA, Rovi, Samsung, and YuMe will discuss revenue strategies and consumer app usage in the session "Monetization of Connected Devices: Apps and Advertising" at CONNECTIONS™, co-located with CTIA, May 20-23 in Las Vegas.
The research firm reports that ad-supported apps will account for 88% of all apps downloaded in the U.S. by 2016, accounting for 26% of all app revenues.
From the article, "In-App Advertising Revenues to Reach $2 Billion in U.S. in 2013."
Next: App Revenues to Exceed $20 Billion in North America in 2017
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