Wednesday, April 24, 2013

In-App Advertising Revenues to Reach $2 Billion in U.S. in 2013

Parks Associates today announced adRise, NAGRA, Rovi, Samsung, and YuMe will discuss revenue strategies and consumer app usage in the session "Monetization of Connected Devices: Apps and Advertising" at CONNECTIONS™, co-located with CTIA, May 20-23 in Las Vegas.

The research firm reports that ad-supported apps will account for 88% of all apps downloaded in the U.S. by 2016, accounting for 26% of all app revenues.

From the article, "In-App Advertising Revenues to Reach $2 Billion in U.S. in 2013."

Next: App Revenues to Exceed $20 Billion in North America in 2017

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