Monday, August 11, 2003

HP Opens Curtains on New Consumer Strategy

Is it any surprise that 45 percent of U.S. households still don't have a DVD player? Or that 45 percent of the people who own a PC say they are intimidated by technology, said [Carly] Fiorina [HP chairman and chief executive officer], citing research performed by Parks Associates.

From the article "HP Opens Curtains on New Consumer Strategy," by Bob Liu.

Next: Home Is Where The Network Is
Previous: McDonald's , AT&T, Offer Free Wi-Fi

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2018 Parks Associates. All Rights Reserved.