Monday, September 24, 2012

How Tech Companies Poorly Market to Women: Part 2

Parks Associates conducted a HSN sponsored survey in 2011 and their findings showed that women consistently had more plans to purchase tablets, laptops and smart phones than men, which makes them pretty influential in the consumer electronic scene. Women might be major players in technology purchasing now, but looking through advertisements of the last decades, it seems pretty clear this was not always the case-or potentially, years and years of sexist misrepresentation.

From the article, "How Tech Companies Poorly Market to Women: Part 2."

Previous: Girls Buy More Hot Gadgets Than Boys


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