Saturday, August 09, 2014

How often do consumers use digital health tools? This graph will show you

As the use of digital health tools continues to become common practice in people’s lives, it’s always useful to quantify that. An infographic released this week (displayed below) showed that 60 percent of households have some sort of digital health device — such as a digital scale or glucometer. Although 25 percent used digital health apps, only 27 percent used their healthcare provider or insurer’s website. That seems like a low number to me, especially when you consider the push by payers and providers to improve patient engagement on multiple levels.

Thanks to a request from Matthew Holt of Health 2.0, market research business Parks Associates did a drill down to add more context on how frequently people look up health information online and how often they used a device to track their health patterns.

The point was to add some more color beyond the original survey’s finding that 38 percent looked up health information online or through an app. That seemed a little low considering Pew Research has said that 72 percent of Internet users looked up health information in the past year. Parks decided that the actual amount is probably higher than 38 percent but was influenced by the way the question was asked.

From the article "How often do consumers use digital health tools? This graph will show you" by Stephanie Baum.

Next: A smart way to organize patient groups: Health status + level of engagement
Previous: The smartwatch that tracks your activity may soon also try to get you to buy stuff

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