Tuesday, July 22, 2014

How Apple and Google plan to reinvent health care

“We could be at a real tipping point,” says Harry Wang, an analyst who leads health and mobile research for Parks Associates. “Fitness devices and apps have been a fast-growing but still relatively niche market. These new ecosystems, if they gain traction, could finally push the industry into the mainstream.” Success isn’t guaranteed, but Wang says it makes sense for the fragmented digital health industry to rally behind powerful companies. Apple's Healthkit and Google Fit can help reach a broader audience and forge partnerships with the traditional health care industry that would be hard for startups to accomplish alone. “It would be a transformation, with a lot of big winners, and losers as well.”

From the article "How Apple and Google plan to reinvent health care" by Ben Popper.

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